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Audiense Insights MCP Server

by AudienseCo

This server allows Claude to interact with your Audiense Insights account to extract marketing insights and audience analysis. It covers demographic, cultural, influencer, and content engagement analysis from Audiense reports.

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What is Audiense Insights MCP Server?

The Audiense Insights MCP Server is a bridge that connects Claude (or any MCP-compatible client) with Audiense Insights, enabling AI-powered access to audience intelligence data. It uses the Model Context Protocol (MCP) to retrieve and structure information from Audiense reports.

How to use Audiense Insights MCP Server?

First, ensure you have the prerequisites: Node.js, Claude Desktop App, Audiense Insights account with API credentials, and optionally, a X/Twitter API Bearer Token. Install the server via Smithery using the provided npx command. Configure Claude Desktop by adding or updating the mcpServers configuration with the correct command path and environment variables (Audiense API keys, X/Twitter token). Then, use the available tools like get-reports, get-report-info, get-audience-insights, etc., within Claude, referencing the correct IDs for each operation.

Key features of Audiense Insights MCP Server

  • Retrieves Audiense Insights reports

  • Fetches detailed information about audience intelligence reports

  • Extracts aggregated insights on demographics, behavior, psychographics, and socioeconomic factors

  • Compares influencers of a given audience with a baseline, providing affinity and uniqueness scores

  • Retrieves audience content engagement details, including liked and shared content

  • Generates comprehensive summaries of Audiense reports

Use cases of Audiense Insights MCP Server

  • Analyzing audience demographics for targeted marketing campaigns

  • Identifying key influencers within a specific audience

  • Understanding audience interests and content preferences

  • Comparing different audience segments to identify unique traits

  • Generating comprehensive reports for audience analytics and intelligence

FAQ from Audiense Insights MCP Server

What is the Model Context Protocol (MCP)?

The Model Context Protocol (MCP) is a standard for enabling collaboration between language models and external services. It allows clients like Claude to access and interact with data from various sources, such as Audiense Insights, through structured APIs.

Do I need an X/Twitter API Bearer Token to use this server?

No, the X/Twitter API Bearer Token is optional. It's only required if you want enriched influencer data in your reports.

How do I find the report_id for use with the available tools?

Use the get-reports tool to retrieve the list of Audiense insights reports owned by you. The response will contain the report_id for each report.

My tools are not appearing in Claude. What should I do?

Check Claude Desktop logs using the provided commands in the README file. Verify that your environment variables are set correctly, and ensure the absolute path to index.js is correct within the Claude Desktop configuration.

I'm getting authentication issues. What should I do?

Double-check your OAuth credentials, ensure your refresh token is still valid and verify that the required API scopes are enabled.